The Twist: Cultural and Emotional Crossings

KOYORI is a new Japanese design brand of sophisticated lifestyle products that embody the distinct sense of Japanese aesthetics. The KOYORI brand is being built together with some of Japan’s leading furniture manufacturers and the brand identity was formed under the watchful eye of the iconic British product and furniture designer, Jasper Morrison, in the role of Art Directing Advisor also co-designed by Sebastian Fehr. KOYORI stands for ‘twisted paper cords’ and is the primary material of Mizuhiki, the durable and decorative paper strings traditionally used in Japan for wrapping gifts.

Five wooden chairs are presented in the brand’s first collection: Kawara Armchair, Musubi Armchair and Shaku Chair, designed by the Paris-based brothers Ronan & Erwan Bouroullec, and Miau Armchair and Edaha Chair from the Danish-Italian design duo GamFratesi. In addition, tables will be disclosed at the exhibition, along with the chair collection. The exhibition space designed by GamFratesi, KOYORI aims to share with the visitors a cultural vision through the products and installation, the narrating story of Japanese values, material, and craftsmanship.