Suit designer Matt Millette, Photographer Nate Atthay, courtesy Akwasi Frimpong
Exhibition
White Out The Future of Winter Sports
January 28 – March 15 2026
Free admission
What happens to winter sports when the snow disappears? Design, architecture, and technology engage in dialogue with climate change.
The term “whiteout” describes an optical effect that occurs at high altitudes when the snow-covered landscape and the sky merge into a single uniform white, causing poor visibility. This extreme condition becomes the starting point for a reflection on the future of winter sports, in dialogue with the world of design. The exhibition explores the relationship between sports, design, and innovation, with a particular focus on the impact of the ongoing climate crisis. The exhibition is organized into thematic sections that focus on disciplines, projects, equipment, and technologies, with a special emphasis on sports architecture.
Credits
Part of the Milan Cortina 2026 Cultural Olympics
In collaboration with: Camera di commercio di Milano Monza Brianza Lodi
Curated by: Konstantin Grcic e Marco Sammicheli
Exhibition design by: Konstantin Grcic Design GmbH
Interno del Tunnel Pneu, progetto di Jonathan De Pas, Donato D’urbino e Paolo Lomazzi
Caleidoscopio nella Sezione introduttiva a carattere internazionale, nel Salone d'onore
Modella posa nella sezione del Messico durante un servizio fotografico di moda
Una modella posa all'interno della Mostra di oggetti per la casa (o Mostra Oggetti d'uso), nel Padiglione USA progettato dagli architetti Lodovico Barbiano di Belgiojoso, Enrico Peressutti e Ernesto Nathan Rogers