Display as Social Act

As part of the Public Program of Portrait of the City, a project of MASBEDO curated by Cloe Piccoli, we present the latest appointment dedicated to the role of the museum and display intended as a social act. Display as Social Act starts from the extraordinary installation of the Civici Musei del Castello Sforzesco, created in the 1950s by BBPR and a pioneering example of the role of museum space in the telling of history and collective identities. The exhibit returns in some frames of MASBEDO's video Portrait of a City (20-20000Hz) along with glimpses of the Torre Velasca, the Grattacielo INA and the RAI Phonology Studio: all symbols of that urgent cultural, social and political reconstruction that saw museums and cities as living laboratories of democracy and community. What was then, and what is now, the role of the museum and display understood as a social act? The example will activate a multi-voice analysis of the exhibition display as a cultural gesture, capable of influencing and directing the perception and experience of works, spaces and ideas.