Lella e Massimo Vignelli e Feudi di San Gregorio

As part of the public program accompanying the exhibition Lella and Massimo Vignelli. A Language of Clarity, we host the presentation of the volume published by 24 Ore Cultura to celebrate the 40th anniversary of Feudi di San Gregorio, dedicated to the longstanding collaboration between the two designers and the Campania-based winery. Beginning in the late 1990s, this relationship has shaped the company’s identity over the years, from its logo and labels to its bottles and winery spaces. Original sketches, previously unpublished photographs and projects featured in the book tell the story of a collaboration built over time and the role design has played in defining the company’s identity and its relationship with the local area.

Speakers Domitilla Dardi, curator of the book Francesca Picchi, co-curator of the exhibition Antonio Capaldo, President of Feudi di San Gregorio